Story-based games from Microsoft

We know the Xbox 360's main focus is online play, but it's becoming a little too obvious that Microsoft hangs it hat on shooters, too. Fable III was one of the only games that didn't involve fragging, and even that had guns. What happened to story-based, innovative adventures like this year's Alan Wake? We're still waiting for something new that doesn't require teen reflexes and a gunsight.