Canon Rebel 300D

In 2003, Canon turned its prosumer 10D dSLR into a consumer model that had a plastic body, instead of a metal one.

When Rebel 300D was launched, Digital Photography Review said, "This camera is probably the most fundamentally important step for digital SLRs since the introduction of the Nikon D1. It will place digital SLRs into the hands of consumers (with a moderate budget) and will probably also have a very strong negative effect on the $1,000 prosumer digital camera market."