Picture modes

A couple of the picture modes, like Elite Pure and Optimum, may sound familiar to Pioneer Kuro veterans; the latter uses the room-lighting sensor to automatically adjust the picture. Sharp's rep told us that THX Movie provides the most videophile-friendly image out of the box, and we love that it allows access to all of the advanced settings, including 10-point grayscale and the color management system. The other candidates--Elite Pure and Movie--are less desirable from a purist perspective since they employ Sharp's Intelligent Variable Contrast by default.