For those who want to share photos or videos as quickly as possible, Panasonic added a new Lumix Image Uploader application to the ZS10 and other 2011 models. Formatting your memory card with the camera drops the software on your card. Just select what you want to upload in playback on the camera and connect to a computer or pop your card in a reader. Launch the software from the card and follow the directions. It's pretty straightforward and works well.