Canon has a whole list of Creative Filters available on the SX260 HS. The newest is Soft Focus, pictured here. The others are Fisheye Effect, Miniature Effect, Toy Camera Effect, Monochrome, Super Vivid, Poster Effect, Color Accent, and Color Swap. A few of them are adjustable. For example, you can control the amount of softness for Soft Focus or add a cool or warm color filter to the Toy Camera Effect.