Spotify launch new features with Metallica's help (pictures)

Ek said he was a music lover at heart and that Spotify should be a gateway to music ownership: "I do happen to be one of those guys who streams and buys vinyls", he said.

As far as the business was concerned Ek told the crowd that the number of US subscriptions had grown to 1 million and that the company has paid over $500 million to rights holders, or 70 per cent of the company's revenue.