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BlackBerry, which previously called itself Research In Motion, today unveiled two new smartphones, the Z10 and Q10, that it hopes will turn around the company's lagging sales.

The phone-maker enlists Alicia Keys as its first-ever global creative director. Keys, a former BlackBerry owner, was apparently wooed back by the new Z10 and Q10.

Verizon, AT&T, and Sprint have all promised to sell new BlackBerry devices in the coming weeks and months.