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How CNET gets products to review
July 22, 2005
Q
Why is CNET so slow to review major products? I know most of your revenue comes from advertisers, but this is ridiculous. Your best-rated plasma TV (Panasonic's TH-42PD25U/P) has not been manufactured since January 2005, but it is still displayed as your Editors' Choice. It took you a month or two after I could find it in Circuit City to even get its replacement (Panasonic TH-42PD50U) listed, and you still do not have a review posted, and it is past mid-July!
Submitted by:
Larry,
via e-mail
David Katzmaier
David Katzmaier
Senior editor
Great question. One of the first things to remember is that CNET relies primarily on review units that are supplied entirely on a volunteer basis by the manufacturers. Sometimes the manufacturer, for whatever reason, doesn't provide us with a review unit right away, or ever. These reasons vary, but they can include fear of a bad review, the fact that other (often friendlier) publications have first dibs on a limited supply of review units, or other business reasons--if a product is destined to sell out anyway, for example, why risk a mediocre review? CNET does not currently buy review samples as Consumer Reports does, but we are exploring the possibility of doing so on a case-by-case basis. In the meantime, we do our best to secure samples using the product loan system, and if we can't get a review unit in time, we post a timely First Take with as much editorial information as we can provide sight unseen.







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David Katzmaier, a TV reviewer with five years' experience, has color bars and a resolution chart tattooed inside either eyelid.


 



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