CAN YOU PROTECT YOURSELF FROM SHILLS?

Though the line between a royal deal and a rip-off can be fuzzy, you can usually avoid unpleasant surprises. Here's how.
1. Read the description carefully.
If information is missing, ask the seller questions about it. No photos? Ask the seller to e-mail you some. If the item is a camcorder, a laptop, or a video console--some of the items most prone to fraud--check with the manufacturer to find out if the seller is an authorized reseller of such goods.
2. Do a price check.
Use sites such as
CNET Shopper.com to find out what these things cost in the real world. If a product typically retails for $1,000 and the seller is accepting winning bids of $100, there may be something amiss.
3. Check the return policy.
If the seller doesn't have a return/refund policy or it says something like "all sales are final," check the Seller Information for a PayPal Buyer Protection icon (a tiny blue-and-white shield with a check mark on it). If there's a dispute, PayPal will intercede and refund up to $1,000, if necessary.
4. Don't get faked out.
If the "Gucci" shoes you think you bought are really labeled "Gootchie," you know you got a knockoff. It's illegal to sell stolen or counterfeit goods on eBay, so be sure to report it to eBay (using
its contact form) and the
Internet Fraud Complaint Center. You could also demand a refund from the seller, but don't expect much of a response.