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Answers to questionable e-commerce practices
Two nonprofit organizations promote reliability to pave the way toward smoother online shopping.

By Rik Fairlie
(1/9/02)

Shopping online has been both a boon and a burden for consumers. Some have benefited from broad selections, jackpot prices, and unbeatable convenience, while others have hit obstacles such as vanishing orders, wobbly shopping carts, wildly erroneous billings, and products that limp in DOA.

After more than five years of practice, online vendors should be getting it right all the time and adhering to higher standards. But who's going to make them? Most consumers who've had bad online shopping experiences don't share their frustration with fellow shoppers. (Share your shopping nightmares in our message boards.)

Most consumers who've had bad online shopping experiences don't share their frustration with fellow shoppers.
Now, one of the most respected names in unbiased product ratings is collecting information about consumer experiences the old-fashioned way: by telephone. Consumers Union, the nonprofit publisher of the venerable Consumer Reports, has kicked off a program called the Web Credibility Project that will measure integrity in the world of e-commerce, recommending guidelines for best practices to Web merchants and providing research-based ratings to their customers. The company is meticulously gathering consumer-attitudes research via scientifically valid phone surveys, rather than Web-based research.

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Meet the new watchdogs of e-commerce Rik Fairlie is the editor of Computer Shopper magazine. Questions or comments? Let us know.