CNET GLOSSARY: Terms for the techie
customer relationship management software
A type of enterprise application that automates a company's sales, marketing, and call center activities. The objective of CRM is to enrich and consolidate customer information across the enterprise, ensuring that information collected from multiple sources is up-to-the-minute and accessible to those who need it. Siebel Software was the first successful CRM player, but most enterprise application vendors now offer CRM software.
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