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August 30, 2005, 10:17 AM PDT
Creative's Zen patent
Posted by: James Kim

Creative Zen Touch
Creative Zen Touch
[+] Enlarge photo
Amid all the flurry of Apple iPod speculation (Apple has an iPod-related announcement to make September 7) comes this bit of breaking news. Creative, one of the seminal MP3 player manufacturers, has announced that it has been awarded a U.S. patent on its invention of the user interface on portable media players.

The Zen patent (6,928,433) covers the aspect of the user interface where a user can select at least one track in an MP3 player using at least three screens to browse for that track in a hierarchical method. As the Creative press release states: "One example would be the sequence of screens that could display artists, then albums, and then tracks. When the user selects an artist, the player displays a list of albums for that artist. Selection of one of the listed albums then displays a list of tracks on the album." The rub here is that the iPod and other popular MP3 players use the same type of interface--so it seems Creative is using patent litigation in its attempts to compete with Apple (and others). We're not sure if Creative will pursue a licensing agreement with Apple, but given Creative's intention on dethroning the kings of MP3, it seems likely.

TalkBack
2 messages

Creative was there first

Back in 1999 when there were a couple of flash players and maybe two hard drive based players- Creative came up with an innovative method for searching and selecting from thousands of songs-- a method that we couldn't live without today. Though the first Creative Jukebox was a joke (thanks to crappy battery life and a slow processor), the patented interface truly opened the dorrs for the rest of the world (and Apple- 18 months later)
by kidelectro (See profile) - August 30, 2005 1:05 PM PDT

America: The Laughing Stock

This country's copyright and patent laws are atrocious and
laughable. Creative was granted a patent on an interface used
standardly in thousands of products. Can I get a patent on the
word "ice"? Don't worry - I'll let licensed, paying customers use
the word whenever they want. It really is a joke.

My guess - Creative will present Apple with a licensing
agreement. The Mad Dog will laugh hysterically, then start
barking loudly. Apple will bring the matter to court, where a
respectable judge will find the patent covers material deemed to
be in the public domain, or otherwise common knowledge, etc.
The patent will be revoked on appeal, or by court injunction.
Creative will counter this by seeking a copyright on using
batteries to power an MP3 player, and Apple will bite back by
increasing their market share from 75% to 85%.
by anassassinoftime (See profile) - August 30, 2005 12:50 PM PDT

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