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Alpha Blog: CNET's gadget & tech news and opinions blogged by our editors
March 14, 2006, 8:14 AM PST
Unconfirmed: Dell buys Alienware
Posted by: Rich Brown

While no word has been officially released from either Dell or Alienware, we heard from a reliable source this morning that the purchase has indeed gone down. Speculation began on March 5 after a blog post by Voodoo PC CEO Rahul Sood. The new source, a contact at a high-end vendor who requested anonymity, claims that two of his company's suppliers confirmed that the deal has been done, and he also claims that his company has received an influx of resumes from Alienware employees.

An Alienware PR representative did not deny the claim but instead forwarded us a prewritten statement from the company that said: "At this time, Alienware will not comment on any speculative stories or rumors concerning Dell and Alienware's association. While we do believe that news stories like this are ultimately a strong positive reinforcement of the Alienware brand and the company's success, we will not comment on speculation or potential future events. As always, Alienware is committed to offering consumers and businesses with the best high-performance, innovative PC products on the market and we remain manically focused on that goal."

Dell did not return calls asking for comment.

Dell has taken a lot of flak in high-end system reviews over the past year or so due to its exclusive use of Intel processors. Alienware, however, currently sells AMD-based systems through its Aurora line of desktops. Owning a subsidiary that sells AMD-based systems could be an easier path for Dell toward reclaiming the performance crown, rather than incorporating Athlons or Semprons into its current Intel-exclusive assembly line. We'll presumably know more when the deal is officially announced, or whenever we learn the specifics of upcoming products.

TalkBack
55 messages

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by zionads (See profile) - December 12, 2007 6:28 AM PST

Dell is too busy to notice you right now

Taking into consideration Dell's Customer Service (3rd world like) I would not advise anyone too buy anything branded Dell, EVER.
After they have your money, the slightest problem can take forever and you have to keep trying and traying and trying...
by worstmistake (See profile) - June 24, 2006 11:52 AM PDT
5 out of 5 users found this comment helpful | 1 comment

WHO SHOULD CARE THAT DELL BUYS CHEAPER COMPUTERS

DELL WONT SELL THE AMD/CHEAPER AMD DIRECTLY. WHY DO THINK THAT MIGHT BE OR HAVE YOU CONSUMERS JUST GIVEN UP?- MUCH MORE MONEY-OHH GOODY FOR THEM. WHEN YOU HAVE PROBLEMS AND YOU WILL TRY THIS SITE FOR AN EXAMPLE OF HOW THEY TREAT CUSTOMERS
http://www.badsoftware.com/alienwaresucks/
OK BUY WHAT THEY WANT YOU TO HAVE AND JUST NEVER QUESTION IT. AND CERTAINLY DONT COMPLAIN. LIKE MICROSOFT YOU HAVE ONLY ONE CHOICE SO GET OVER IT. YES YOU CAN BUY OTHERS BUT WHEN YOU HAVE TO OPEN, WORK, USE PROGRAMS/HARDWARE MADE BY THEM YOU AND I WILL NEVER HAVE CHOICE. THEY GOT RID OF CHOICE LONG AGO. RELIABLITY IS IMPOSSIBLE WITH ALL THE TECH PRODUCTS COMING AND GOING. MORE GOING THAN COMING IS THE NORM. SO THE WISE DONT SIT ON THE CUTTING EDGE WHILE THEY WATCH THE OTHERS BLEED. I HAVE BEEN WATCHING MORE AND MORE BLOOD.
JUST GLAD ITS NOT MINE. GOOD LUCK TO THOSE WHO WILL NEED IT.
MICHAEL
PS CHECK OUT THIS LINK IF YOU WANT TO SEE ALIENWARE'S TRUE
CUSTOMER SERVICE POLICIES. IN NO WAY AM I RELATED OR KNOW THE WRITER OR HAVE EMAILED, SPOKEN WITH ANYONE OF THAT SITE.
http://www.badsoftware.com/alienwaresucks/
by tech lies (See profile) - April 14, 2006 9:34 AM PDT

WHO SHOULD CARE THAT DELL BUYS CHEAPER COMPUTERS

DELL WONT SELL THE AMD/CHEAPER AMD DIRECTLY. WHY DO THINK THAT MIGHT BE OR HAVE YOU CONSUMERS JUST GIVEN UP?- MUCH MORE MONEY-OHH GOODY FOR THEM. BUT JUST WAIT WHEN AND YOU WILL HAVE A PROBLEM. http://www.badsoftware.com/alienwaresucks/
OK BUY WHAT THEY WANT YOU TO HAVE AND JUST NEVER QUESTION IT. AND CERTAINLY DONT COMPLAIN. LIKE MICROSOFT YOU HAVE ONLY ONE CHOICE SO GET OVER IT. YES YOU CAN BUY OTHERS BUT WHEN YOU HAVE TO OPEN, WORK, USE PROGRAMS/HARDWARE MADE BY THEM YOU AND I WILL NEVER HAVE CHOICE. THEY GOT RID OF CHOICE LONG AGO. RELIABLITY IS IMPOSSIBLE WITH ALL THE TECH PRODUCTS COMING AND GOING. MORE GOING THAN COMING IS THE NORM. SO THE WISE DONT SIT ON THE CUTTING EDGE WHILE THEY WATCH THE OTHERS BLEED. I HAVE BEEN WATCHING MORE AND MORE BLOOD.
JUST GLAD ITS NOT MINE. GOOD LUCK TO THOSE WHO WILL NEED IT.
MICHAEL
PS CHECK OUT THIS LINK IF YOU WANT TO SEE ALIENWARE'S TRUE
CUSTOMER SERVICE POLICIES. IN NO WAY AM I RELATED OR KNOW THE WRITER OF THAT SITE.
http://www.badsoftware.com/alienwaresucks/
by tech lies (See profile) - April 14, 2006 9:31 AM PDT

WHO SHOULD CARE THAT DELL BUYS CHEAPER COMPUTERS

DELL WONT SELL THE AMD/CHEAPER AMD DIRRECTLY. WHY DO THINK THAT MIGHT BE OR HAVE YOU CONSUMERS JUST GIVEN UP. MUCH MORE MONEY-OH GOODY FOR THEM.
OK BUY WHAT THEY WANT YOU TO HAVE AND JUST NEVER QUESTION IT. AND CERTAINLY DONT COMPLAIN. LIKE MICROSOFT YOU HAVE ONLY ONE CHOICE SO GET OVER IT. YES YOU CAN BUY OTHERS BUT WHEN YOU HAVE TO OPEN, WORK, USE PROGRAMS/HARDWARE MADE BY THEM YOU AND I WILL NEVER HAVE CHOICE. THEY GOT RID OF CHOICE LONG AGO. RELIABLITY IS IMPOSSIBLE WITH ALL THE TECH PRODUCTS COMING AND GOING. MORE GOING THAN COMING IS THE NORM. SO THE WISE DONT SIT ON THE CUTTING EDGE WHILE THEY WATCH THE OTHERS BLEED. I HAVE BEEN WATCHING MORE AND MORE BLOOD.
JUST GLAD ITS NOT MINE. GOOD LUCK TO THOSE WHO WILL NEED IT.
MICHAEL
PS CHECK OUT THIS LINK IF YOU WANT TO SEE ALIENWARE'S TRUE
CUSTOMER SERVICE POLICIES. IN NO WAY AM I RELATED OR KNOW THE WRITER OF THAT SITE.
http://www.badsoftware.com/alienwaresucks/
by tech lies (See profile) - April 14, 2006 9:29 AM PDT

WHO SHOULD CARE THAT DELL BUYS CHEAPER COMPUTERS

DELL WONT SELL THE CHEAPER AMD DIRRECTLY. WHY DO THINK THAT MIGHT BE OR HAVE YOU CONSUMERS JUST GIVEN UP.
OK BUY WHAT THEY WANT YOU TO HAVE AND JUST NEVER QUESTION IT. AND CERTAINLY DONT COMPLAIN. LIKE MICROSOFT YOU HAVE ONLY ONE CHOICE SO GET OVER IT. YES YOU CAN BUY OTHERS BUT WHEN YOU HAVE TO OPEN, WORK, USE PROGRAMS/HARDWARE MADE BY THEM YOU AND I WILL NEVER HAVE CHOICE. THEY GOT RID OF CHOICE LONG AGO. RELIABLITY IS IMPOSSIBLE WITH ALL THE TECH PRODUCTS COMING AND GOING. MORE GOING THAN COMING IS THE NORM. SO THE WISE DONT SIT ON THE CUTTING EDGE THEY WATCH THE OTHERS BLEED. I HAVE BEEN WATCHING MORE AND MORE BLOOD.
JUST GLAD ITS NOT MINE. GOOD LUCK TO THOSE WHO WILL NEDD IT.
MICHAEL
by tech lies (See profile) - April 14, 2006 9:23 AM PDT

CONFIRMED

Alienware's butt Officially belongs to Dell here's the proof internal email sent to all employees

To All Alienware Worldwide Employees:



I would like to congratulate all of you for doing an excellent job in taking our company where it is today. It has been 10 years since Alex and I embarked on our dream to create a company totally committed to the things we love: science fiction, gaming, being creative and, most of all, PCs. Each of you plays an important role that has helped Alienware strive to become one of the premium PC manufacturers in the world. Since 1996, our success has been such that we have developed an enviable customer following, as well as the respect of industry analysts and the media who have acknowledged the growing power of our unique brand. And in the spirit of extending the reach and appeal of the Alienware brand, I am proud to announce that Alienware has agreed to be acquired by Dell.



As managers in the company, it is important that you understand the logic and rationale of this acquisition announcement so that you can properly communicate it to your respective staffs. It will come as no surprise to many of you that Alex and I have had the highest level of respect and admiration for Dell since Alienware is committed to the virtues and efficiencies of the direct business model since its inception. We have similar employee cultures --- we both employ individuals who are passionate and like to win. But we also recognize that the Alienware and Dell brands are separate and unique and must be managed separately so that we don’t dilute the key tenets, value proposition and “personality” of our respective brands. This acquisition is a logical progression for Alienware as we continue to grow within the PC industry. It will provide us with the capability of leveraging Dell’s world class business practices and efficiencies without compromising the hallmarks of the Alienware brand and product strategy.



Here are the three vital messages that you should take away from today’s announcement:



Ø Alienware will operate as a standalone division of Dell. The management and founders of Alienware will continue to operate the company as a standalone unit of Dell.

Ø Alienware will retain its name, brand and product portfolio separate from Dell.

Ø Alienware will maintain its own product development activities, brand/product marketing, manufacturing, sales and technical support operations and brand under the same management.



Undoubtedly, there will be a seemingly endless list of questions you and your teams will have regarding today’s announcement. The most important fact to recognize is that our name, facility, staff, manufacturing and procedures we currently have will remain the same. All existing business practices currently remain the same. The only real difference is that I will report directly to Jim Schneider, Dell’s Chief Financial Officer, but all Alienware employees and directors still to report to their respective VPs and managers. It’s really business as usual after today’s announcement.



Today’s announcement will obviously generate a significant amount of inquires from the media as well as our current business partners and suppliers. Because we don’t want Alienware employees misquoted on today’s announcement, I ask each you to pay special attention to any incoming inquiries from the press --- phone or e-mail --- and direct them to Mark Vena and Winnie Wong for handling and follow up. Dell is handling the communications of this announcement with our major vendors and suppliers such as Intel, AMD, NVIDIA and Microsoft.



I’m also excited to announce as well that we are arranging an Alienware All Employee Town Hall Meeting with me, Michael Dell and Kevin Rollins on Wednesday, March 29th. It will be held in the manufacturing facility at our Miami headquarters and it will be broadcast live via the Web so that our employees in EMEA and Costa Rica can participate. Employees will have the opportunity to ask questions. Details on this event and the Webcast will be communicated within the next days.



Thank you for your dedication and hard work that created this opportunity for Alienware to attain this milestone. Together we will continue reaching for the stars!

Regards,



Nelson Gonzalez

Chief Executive Officer



Alienware Corporation

Phone:
305.251.9797

Fax:
786.388.5719

www.alienware.com

by Alien03222006 (See profile) - March 22, 2006 3:38 PM PST

Confirmation

Dell did, in fact, purchase Alienware... rumor no more.
by bugmenot2 (See profile) - March 21, 2006 9:26 PM PST

So much hate for Intel and Dell... it's silly

Has anyone even bothered to check out Intel's new Conroe processor? It beat an overclocked AMD FX-60 processor in EVERY benchmark. Look for yourselves...

www.hexus.net/content/item.php?item=4843&page=1
by jg1981 (See profile) - March 15, 2006 1:18 PM PST

Dell may have bought Alienware

I hope that Dell does buy Alienware. It would be a perfect marriage. Dell needs a perfect upgrade and this is it.
by robertagraham (See profile) - March 15, 2006 12:30 PM PST

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