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April 03, 2006, 4:43 PM PDT
Chevy still feeling the sting of viral marketing gone wrong Posted by: Molly Wood
The hottest new advertising trend around is to get consumers to do the advertising for you--and the "make your own viral video" is, or rather was, quickly becoming a favorite technique. Until poor GM discovered that if you let people make their own videos, and you upload them to your site, and you don't actually look at those videos before you put them on your site, and your big American SUVs happen to be an easier target for environmentalists than the Exxon Valdez...well, you get this. Which is great for the rest of us. But not so good for the Chevy Tahoe. Sorry, GM. There's a reason that viral is a term originally reserved for communicable diseases.
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Video blogging at its finest :-)
I think it was great for Chevy to have the consumer do the advertisements for them. Unfortunately, it appeared management did not approve any additional manpower or review time before posting. I'm sure someone internally brought this risk up in a meeting, then being shot down by his/her manager. Nothing like the dinosaur stepping into its own muck 
by treet007 (See profile) - April 4, 2006 6:59 AM PDT
I dont get it
Why is this news that SUV's only get 15MPG and why is it news when some1 makes a ad like that? Does Cnet even know what news is? Anywayz CHevy rocks and this isnt news
by Greg465 (See profile) - April 4, 2006 1:19 AM PDT
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The message of the indoctrinaires
Ok, I agree global warming is happening and that carbon emissions are higher now than in the past, but how do we explain the dramatic global warming and cooling phases that have happened in our past, long before fossil fuel engines arrived on the scene.
What explains the ice ages and the subsequent warming periods, when glaciers melted at unprecedented rates. What explains the warming period and subsequent "Little Ice Age" of a 1000 years ago?
How do you account for the cooling ability of sulfates in the atmosphere - a by product of combustion with fossil fuel - and its effect on the atmosphere? Would we be warmer without this?
Are we in a natural cycle of the Earth, unrelated to carbon emissions, that certain indoctrinaires are using to push their politcal beliefs? Are some people in love with their own arrogance and self righteousness, like William Cottrell, the poster boy of unchecked egotism.
These commercial attempts make me believe so.
What explains the ice ages and the subsequent warming periods, when glaciers melted at unprecedented rates. What explains the warming period and subsequent "Little Ice Age" of a 1000 years ago?
How do you account for the cooling ability of sulfates in the atmosphere - a by product of combustion with fossil fuel - and its effect on the atmosphere? Would we be warmer without this?
Are we in a natural cycle of the Earth, unrelated to carbon emissions, that certain indoctrinaires are using to push their politcal beliefs? Are some people in love with their own arrogance and self righteousness, like William Cottrell, the poster boy of unchecked egotism.
These commercial attempts make me believe so.
by Time Wing (See profile) - April 3, 2006 7:42 PM PDT
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Funny? Ha.
I was thinking about a different brand, but now maybe I *will* buy a Tahoe!
by toddmitchell (See profile) - April 3, 2006 5:15 PM PDT
Funny stuff
HA HA i just made my own SUV bashing commercial. SUV's = crap
by quiksilver712 (See profile) - April 3, 2006 5:12 PM PDT
True Molly...but it was funny
I liked this idea ...and i think it was great to have the for and against commercials. I mean the consumer makes the ultimate decision in buying and someone knocking what they really want doesn't usually matter anyway. For the rest of us it's great entertainment and it brings that manufacturer in the focus of the media...hey attention is good attention...where all running to that site now.
by wayno74 (See profile) - April 3, 2006 4:59 PM PDT
