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Alpha Blog: CNET's gadget & tech news and opinions blogged by our editors
September 22, 2006, 11:14 AM PDT
Microsoft Zune for $99?
Posted by: James Kim

Zune for $99?
Zune for $99?
[+] Enlarge photo
I don't think so. But respected blogger Mike Evangelist theorizes that the Zune could be massively subsidized by Microsoft to gain overnight market share. Since a big part of the Zune revenue picture is subscription-based content, why not "give" away devices (hoping for a lifetime of subscription dues) in a market that's still dominated by Apple?

Current speculation has the Zune at $249, the same price as the 30GB iPod. Prior to Apple's price-crunching iPod announcement, the 30GB Zune was unofficially set at $299. A sub-$100 price would rock the market for sure.

Source: Mac Daily News

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