According to the article, VC veterans Howard Schulz (founder of Starbucks) and Jonathan Fram want to develop an in-car communications system incorporating a steering wheel-mounted keyboard, a projected heads-up display, and voice-to-text capabilities that would allow drivers to check e-mail without taking their hands from the wheel.
Fram apparently thinks that carmakers have been "too slow and risk averse" to develop this technology themselves. There's $5 million on the table for any budding entreprenuers who can develop a commercial prototype within three years. Any takers?