Privacy concerns have been at the top of many tech industry reports lately. Between Apple's Flashback Trojan issues, Google's faux pas with Safari privacy settings, and a myriad of other privacy-related stories, consumers, lawmakers, and the media have been pressing for greater privacy restrictions.
Partly in response to a Congressional inquiry, Apple has begun restricting access to consumers' UDID numbers, a unique identifier that individually accounts for all iOS devices Apple sells.
Ad servers, like MoPub, have been using UDIDs to serve particular ads to targeting demographics for years. Now that Apple has begun rejecting apps that continue … Read more