It's 10:30 p.m. and already there's a line of two dozen or so people.
They're sitting on lawn chairs, tucked under blankets, and pushed neatly to the edge of the sidewalk by one of those extendable nylon straps you see at movie theaters. It's chilly here in San Francisco, and Ryan Rawson wears an extra jacket to keep warm.
"What kind of things do people actually get excited about in life?" he asks, standing nearby the line. "A date? Buying a car?" Then he says definitively: "Getting an iPhone.&… Read more