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        <copyright>2010 CBS Interactive Inc. All rights reserved</copyright>
        <pubDate>Wed, 23 May 2012 14:32:07 PDT</pubDate>
        





            
                
        
        
        
    


                    
            
                
                
            
        
    



            
                


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                <title>RIP Eugene Polley, a real American hero</title>
                <link>http://reviews.cnet.com/8301-19727_7-57440265-10170017/rip-eugene-polley-a-real-american-hero/?part=rss&amp;tag=feed&amp;subj=WatchThis</link>
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                                    Inventor of the wireless remote control dies at 96.
                                
                        
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                <pubDate>Wed, 23 May 2012 14:32:07 PDT</pubDate>
                <dc:creator>George Schweitzer</dc:creator>
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                <title>The experts agree</title>
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                                    CBS got top marks on this influential Television Upfront Report card.
                                
                        
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                <pubDate>Tue, 22 May 2012 13:25:30 PDT</pubDate>
                <dc:creator>George Schweitzer</dc:creator>
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                <title>Putting the &#039;show&#039; in showbiz</title>
                <link>http://reviews.cnet.com/8301-19727_7-57438705-10170017/putting-the-show-in-showbiz/?part=rss&amp;tag=feed&amp;subj=WatchThis</link>
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                                    A look at the 2012 CBS Upfront Presentation.
                                
                        
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                <pubDate>Mon, 21 May 2012 15:59:27 PDT</pubDate>
                <dc:creator>George Schweitzer</dc:creator>
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                <title>In entertainment marketing, what&#039;s past is prologue</title>
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                                    With the Upfront season approaching, it&#039;s a good time to look back at our collection of vintage CBS print ads from the 1950s and &#039;60s.
                                
                        
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                <pubDate>Fri, 27 Apr 2012 11:21:27 PDT</pubDate>
                <dc:creator>George Schweitzer</dc:creator>
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                <title>Eye on the show: The art &amp; science of the TV promo</title>
                <link>http://reviews.cnet.com/8301-19727_7-57413235-10170017/eye-on-the-show-the-art-science-of-the-tv-promo/?part=rss&amp;tag=feed&amp;subj=WatchThis</link>
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                                    Effective TV promos have three things in common: simplicity, story, and memorability.
                                
                        
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                <pubDate>Thu, 12 Apr 2012 13:56:14 PDT</pubDate>
                <dc:creator>George Schweitzer</dc:creator>
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                <title>First screen first: &lt;br&gt;Big event TV and social media</title>
                <link>http://reviews.cnet.com/8301-19727_7-57409482-10170017/first-screen-first-br-big-event-tv-and-social-media/?part=rss&amp;tag=feed&amp;subj=WatchThis</link>
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                                    It&#039;s the shared love of network TV content that inspires people to express themselves and connect with others on social platforms.
                                
                        
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                <pubDate>Wed, 04 Apr 2012 15:06:51 PDT</pubDate>
                <dc:creator>George Schweitzer</dc:creator>
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                <title>A tradition of hoops history</title>
                <link>http://reviews.cnet.com/8301-19727_7-57405947-10170017/a-tradition-of-hoops-history/?part=rss&amp;tag=feed&amp;subj=WatchThis</link>
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                                    No amount of technological innovation can change the fact that we all just want to see a good game.
                                
                        
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                <pubDate>Thu, 29 Mar 2012 11:38:25 PDT</pubDate>
                <dc:creator>George Schweitzer</dc:creator>
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                <title>Truth in advertising</title>
                <link>http://reviews.cnet.com/8301-19727_7-57400372-10170017/truth-in-advertising/?part=rss&amp;tag=feed&amp;subj=WatchThis</link>
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                                    It all still begins with developing the best shows.
                                
                        
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                <pubDate>Mon, 19 Mar 2012 16:02:48 PDT</pubDate>
                <dc:creator>George Schweitzer</dc:creator>
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                <title>On a roll</title>
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                                    Eighteen prime-time shows will come back for the 2012-2013 CBS season, reflecting the enduring strength, stability, and success of our content.
                                
                        
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                <pubDate>Fri, 16 Mar 2012 14:31:50 PDT</pubDate>
                <dc:creator>George Schweitzer</dc:creator>
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                <title>The Madness is coming</title>
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                                    March Madness is one of those great TV events that galvanize the country, drawing national attention to an annual tradition of sportsmanship and showmanship.
                                
                        
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                <pubDate>Thu, 08 Mar 2012 14:52:35 PST</pubDate>
                <dc:creator>George Schweitzer</dc:creator>
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