Thwarted in your search for the golden iPhone? Don't give up the quest just yet.
Sales of the iPhone 5S and 5C kicked off today, and already the gold-trimmed version is the most popular and the toughest to find.
To help meet consumer demand, Apple has asked its suppliers to pump out more gold models, according to The Wall Street Journal. Citing "people familiar with the situation," the Journal said Friday that Apple is looking for production of the gold version to rise by one-third.