The conventional wisdom is that scarcity makes a product worth buying.
Whether in software development or software analysis, the thinking goes that making your products freely available extinguishes the desire to buy it.
It's a great thought. Unfortunately, it's not true--at least, not to the extent that its proponents would like.
Take Forrester. The venerable analyst firm has decided to stop letting analysts maintain personal blogs and instead to aggregate their blogs on Forrester.com. The content will still be free and viewable by anyone.
In and of itself, this isn't particularly controversial. However, the aggregation will … Read more