As start-up pitches go, "Never run out of toilet paper" isn't the most compelling I've heard. But the new online packaged goods store Alice, which is behind that scintilatting come-on, isn't quite the loser Pets.com clone I thought it was at first.
While Alice appears to the end use to be a reseller much like Drugstore.com or Diapers.com (I'm a Diapers.com customer, it's great), it's actually built on a fundamentally different business model. Alice is not a traditional middleman reseller. It takes no markup, CEO Brian Wiegand told … Read more