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AMD reorg merges microprocessor, graphics units

Advanced Micro Devices has launched a reorganization that will see the chipmaker's microprocessor and graphics units merged into a single group.

The products group--one of four new groups announced Wednesday--will be headed by graphics chip executive Rick Bergman, who joined AMD after its $5.4 billion acquisition of graphics chip company ATI in 2006. The chipmaker said the other three groups would focus on technology, marketing, and customers.

"The next generation of innovation in the computing industry will be grounded in the fusion of microprocessor and graphics technologies," AMD CEO Dirk Meyer said in a statement. "… Read more

Intel, DreamWorks take 3D graphics to Super Bowl

Intel and DreamWorks plan to show off the fruits of their 3D collaboration in a Super Bowl 3D extravaganza this Sunday as DreamWorks prepares to tap into future Intel Larrabee graphics silicon.

The Super Bowl ad sponsored by DreamWorks Animation, Intel, and NBC will feature a 3D trailer of the animated movie Monsters vs. Aliens, coming out in March. A second spot will be a 3D commercial for PepsiCo's SoBe LifeWater energy drinks. Viewers--as they will in the movie theater--will need special 3D glasses to see the effects. (Intel has made 125 million of the InTru3D glasses, which are … Read more

AMD seeks redemption with 'Shanghai' chip

Let bygones be bygones. That's what Advanced Micro Devices is hoping for with the roll-out of its first 45-nanometer processor Thursday.

(AMD also announced its upcoming 45-nanometer "Phenom II X4" desktop technology. See below.)

The No. 2 PC processor supplier will make the case that Shanghai is not Barcelona. The latter chip--AMD's first quad-core processor--was rolled out in September 2007 to great fanfare but then faced prolonged delays. This gave Intel an opportunity to regain ground it had lost to AMD in the server chip market. (AMD lost more than five percentage points to Intel in … Read more

AMD 'Shanghai' chip debuts at resellers

Advanced Micro Devices' first 45-nanometer chip, the Shanghai quad-core Opteron, has made its debut at resellers.

The officially unannounced Opteron 837X and 838X series processors are not cheap. Online reseller PC Connection lists the Opteron QC (quad-core) 8384 at $2,509. Another reseller, Buy.com lists the same processor at $2,240.

The 8384 is expected to run at 2.7GHz and draw 75 watts, relatively low power consumption for a quad-core server processor.

The 8385--same clock speed with a faster system bus--is offered for $2,509 at PC Connection.

Other processors listed include the 8382 (2.6GHz), 8380 (2.… Read more

AMD says new 'Shanghai' chip is ready to go

AMD said Monday it is set to roll out its next-generation "Shanghai" chip--minus the mistakes of the last generation.

The No. 2 processor maker wants to make one thing crystal clear: Shanghai is not Barcelona. The latter chip was rolled out in September 2007 to great fanfare only to be delayed a whopping eight months (or more, depending how the delay is calculated) due to production glitches and bugs. The chip was also hampered by speed (core clock frequency) limitations. This gave Intel an opportunity to regain ground it had lost to AMD in the server chip market.

"We had some mis-starts in getting Barcelona to market and wanted to bring as much velocity to Shanghai as possible. Learn from our mistakes and, as a company, never do that again," said Pat Patla, general manager of AMD's server and workstation chip business.

Shanghai--a quad-core product targeted at servers--will be AMD's first 45-nanometer processor. (Barcelona is 65-nanometer.) Typically, the smaller the geometries, the faster and more power efficient the chip. Intel has been shipping 45-nanometer processors since last year and these processors now make up most of Intel's offerings.

AMD needs Shanghai to succeed. It is reeling from a string of losses and is on the verge of announcing a major restructuring. "To bring it back to profitability the execution of the server product line is absolutely critical," said Ashok Kumar, an analyst at investment bank Collins Stewart. "That is really their only profit pool."… Read more

The sommelier with an electronic tongue (and nose)

You walk into your local Bev Mo' or Safeway and you see that some chap with a posh name has given the Chateau Vers Les Colines 90 points.

So it must be worth the $59.99.

But why trust the chap- he's probably half cut when he tries half the wines he recommends- when you can put your faith in the electronic tongue?

Apparently, scientists are now developing an electronic sommelicker that will hopefully prove, like all old Popes and new technologies, infallible.

The tongues are built onto something called a multisensor (oh, you're techies, you'll know … Read more

DreamWorks executive on why it switched from AMD to Intel

Intel has upstaged Advanced Micro Devices at DreamWorks Animation. The movie studio has decided to drop AMD and go with processors from Intel, citing better performance and a more promising roadmap.

DreamWorks specifically mentioned Intel's upcoming Nehalem processor and Larrabee graphics chip as reasons for the switch.

Intel and DreamWorks announced Tuesday that they had formed a strategic alliance for 3D filmmaking technology. DreamWorks plans to produce all its feature films in stereoscopic 3D--which requires the viewer to wear special glasses for enhanced 3D--beginning next year. Intel will provide DreamWorks with "the latest high-performance processing technologies, including future … Read more

AMD adds low-power quad-core chips

On Monday, Advanced Micro Devices announced availability of low-power quad-core Opteron processors targeted at servers.

The HE (high-efficiency) processors have a thermal envelope of 55 watts. Other AMD quad-core server processors have higher thermal envelopes of 105 watts or 75 watts.

The low-power Opterons are available in both the 2300 and 8300 series. The 2300 series processors are designed for servers that use two processors, while the 8300 series processors are for systems that use four or eight processors.

The new parts include the 8347 HE (1.9GHz, $873) and the 2347 HE (1.9GHz, $377).

"Our new Quad-Core … Read more

AMD tears up server road map to push stability

AMD has dramatically revised its future road map for server processors, adding a new six-core processor and pushing out the arrival of a next-generation core well into the next decade.

Now that the company finally has the Barcelona mess in its rearview mirror, AMD has taken a hard look at its server plans. The chipmaker will extend the life of its current processor core technology through 2010, and has added a six-core processor code-named Istanbul for the second half of 2009.

A four-core and eight-core design code-named Montreal, on the road map as recently as last December (click for PDF, … Read more

As Intel ships 10 millionth quad-core, AMD gets it in gear

Intel has hit a milestone of 10 million quad-core processors shipped. But this time Advanced Micro Devices--with the worst apparently behind it--appears ready to respond. The No. 2 processor manufacturer is about to add Sun Microsystems and IBM to its quad-core customer list.

Intel has shipped more than 10 million quad-core processors to date, including more than 3.5 million units shipped in the first quarter of 2008, according to market researcher Mercury Research. "Intel's 10 million unit milestone reflects the benefits (of) the rapid move to 45nm (manufacturing), allowing quad-core processors to become much more prevalent in … Read more