Cricket Wireless guns for Verizon, AT&T customers
LAS VEGAS -- In an aggressive move for Cricket Wireless, the prepaid carrier has launched an advertising campaign urging Verizon and AT&T customers to switch over from their costly on-contract plans to Cricket's more affordable rates.
Named "Half Is More," the initiative will fan out online, in print media, on TV, and through social-media campaigns. In fact, Cricket has already dedicated a portion of its Web site to this new competitive effort.
It's no coincidence that television ads in support of Cricket's cost savings begin June 3; the company will begin selling Samsung's Galaxy S4 smartphone … Read more