elastic

Change as a feature: designing for consumers in a state of permanent crisis

Can you call a concept a cultural phenomenon if different people conceive of it at the same time? Within the past few months, three publications have come to similar conclusions. The digital media agency Avenue A | Razorfish released a study called "Fast Forward: Designing for Constant Change." It consists of thirteen essays as well as research exploring how consumers' digital media habits are changing, and how this affects the design of user experiences and brands. The key take-away is: Today's online users are forced to adjust to constant change in increasingly volatile rich media environments, and they … Read more