Google giving small businesses local search data
Google is giving local merchants the ability to access data about how Web surfers arrive at a local listing in Google Maps, in hopes of figuring out why so many people in a particular neighborhood are searching for pizza.
Google lets small businesses create a small Web listing that appears next to queries such as "pizza San Francisco," which pop up in Google Maps with a link to a business' Web site and address information through a service called Local Business Center. Inside the center, they've been able to do things like verify their address and phone … Read more