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Apple's iWatch may be unveiled this year, Bloomberg says

Apple's rumored iWatch may get its unveiling sooner than later.

The company is seeking to introduce the device as soon as this year, according to Bloomberg. The wire service previously reported that Apple had roughly 100 people working on the project.

CNET contacted Apple for comment, and we'll update the story when the company responds.

The iWatch may end up being more profitable than Apple's other rumored new business, the television. While the television business is saddled with low margins, a long replacement cycle, and high costs, the watch business boasts higher margins and growth.

The popularity … Read more

Under Armour targets hardcore athletes with Armour 39

If you casually hit the gym on an occasional basis, Under Armour's new fitness-tracking system may not be for you.

Under Armour unveiled its Armour 39 system today, and at first glance it aims to be a direct shot at other fitness-trackers such as the Nike FuelBand. And while it may potentially take a chunk out of Nike's business, Armour 39 seems to be aiming to go after a more hardcore audience.

"This is a training product," Mark Oleson, director of innovation and research for Under Armour, said in an interview with CNET. "It sets … Read more

Under Armour unveils its Nike FuelBand-killer

Under Armour is prepared to jump into the heavily contested field of fitness monitoring with its Armour39 system.

Armour39 consists of a sensor-equipped strap worn around the chest (or right below it); it includes a center sleeve for a "bug," which acts as a computer in storing and moving fitness data to the cloud via Bluetooth. Users can check their progress on a watch or by way of an app on the smartphone. The system will be available on March 20. The strap and bug will cost $149.99, while the optional watch accessory will cost $199.99. … Read more

Wearable technology

At the Technosensual exhibition in Vienna earlier this year, models sashayed down the runway in clothing rigged with sensors, speakers, and LEDs. Fashion of the future? Maybe, but hitting the street decked out in wearable tech has never been more today.

Some of the technology -- like the fleece with embedded video player that just went on sale at Macy's -- aims for fashion, while much of it aims for function.

Been noticing more jogging stats and maps running through your Facebook and Twitter feeds? Pedometer-style devices like the Fitbit Zip and Nike FuelBand kicked up the social this … Read more

Nike launches app accelerator program to fuel developers

Nike is ripping a page from the titans of tech, taking the first steps to building a platform on which developers can create applications for its Nike+ products.

The sports shoe and apparel giant has partnered with TechStars, a startup mentoring and investment organization, to launch Nike+ Accelerator. Through the program, Nike and TechStars will give 10 groups $20,000 to build health and fitness applications that use the Nike+ technology.

"The program aims to leverage the success of the Nike+ platform to support digital innovation by connecting with companies that share Nike's commitment to help people live … Read more

Were you a 'weird' kid? Nike wants to hear from you

Did you consider yourself a "weird" kid growing up? If so, we applaud you! Also, you could win a pair of Nikes.

Not just any Nikes, mind you. Nikes inspired by "ParaNorman," the stop-motion animated adventure that opened last week. The film centers on a misunderstood young outsider with unusual abilities, like being able to talk with the dead.

"You don't become a hero by being normal" declares the site for the shoe giveaway, which is being sponsored by Nike and Laika Studios, also maker of "Coraline," another film about a fantastical childhood. … Read more

Skip the run and try footwear headgear instead

Some people look at a pair of Nikes and picture a jog. Others look at the shoes and see each section of the sole as a lobe of the human brain. Put the designers at Wieden + Kennedy London in the latter category.

A team from the design firm made the shoe-brain connection when asked to participate in Nike78, a challenge that tasked designers with rethinking a pair of new Nikes.

Wieden + Kennedy got the Nike Free -- a shoe inspired by athletes who train barefoot to make their feet stronger -- and the designers looked at the segmented soles and saw gray matter. Nike Free Your Mind was born. … Read more

The 404 1,108: Where we're not looking from behind (podcast)

Leaked from today's 404 episode:

Crazy tape on Olympians: Does it work?

Fair or foul? Experts split over whether Pistorius has advantage.

U.S. Speed Suits could make all the difference.

World records set despite ban on high-tech suits.

Are humans or technology breaking Olympic records?

Creepy Weknowyourhouse.com scans your tweets to publish your address.

Bathroom break video: Some of the best LifeHacks ever.… Read more

Episode 5: We get physical!

Hello Internet. Eileen here, Supervising Producer for Always On. Molly is on vacation, so I'm filling in to give you a little background on this week's episode!

This week we get physical! Molly is in the best shape of her life and was inspired by her road test of both the Nike+ FuelBand and Fit Bit Ultra to enter her first half-marathon! She said to me, "I think we need to stay true to the extreme nature of the show. How about I sign up for a half-marathon?!?"

At first I thought she was crazy to … Read more