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CMOs not ready for new world of marketing

The majority of the world's top marketing executives recognize the shift in marketing norms but are not well-prepared to deal with it, a new study reveals.

Even among the most successful enterprises, half of all CMOs feel insufficiently prepared to provide hard numbers in regards to return on marketing investment, according to IBM's study, which surveyed more than 1,700 chief marketing officers from 64 countries and 19 industries.

Despite a wealth of tools available to track social media and public relations, the IBM study found that only 26 percent of CMOs are tracking blogs, 42 percent are … Read more

FliteHub at crux of programmable cloud, advertising

This week, cloud-based advertising company Flite will be launching FliteHub, an ad component marketplace allowing brands and agencies to include applications directly in advertisements.

According to Flite CEO Will Price, advertisers can use FliteHub to "program" their ads via application programming interfaces (APIs) that enable deeper integration and dynamic updates based on metrics, location, or other criteria. For example, if a movie studio wants to push an ad that includes showtimes, theater information, and ticket purchasing, it can easily adjust it to better target customers in real time.

Display advertising remains one of most profitable Internet businesses, with … Read more

Nielsen: In smartphones, apps, Android rule

We love smartphone and tablet statistics just as much as the next guy, and we got an earful of them at today's Mobilize conference this morning, thanks to Nielsen general manager of digital, Jonathan Carson.

Unfortunately, we couldn't get our hands on all the great pie charts and graphs--at least not yet, anyway--but we did walk away with some interesting numbers floating through our brain. Some we've already known for some time, and some are new to us. Seeing them in context creates a bigger picture of how tablets and smartphones are being used in America--or at … Read more

Virtual monkeys recreate Shakespeare? Methinks not

I was pleasantly surprised today to hear of Jesse Anderson's success in getting randomly typing virtual monkeys to recreate a Shakespeare poem.

Alas and alack, though, I found this tale of computational prowess conquering statistical improbability too good to be true.

Anderson said his virtual monkeys successfully recreated A Lover's Complaint, an astounding accomplishment given that it has, by my count, 13,940 characters in 2,587 words. Anderson, a programmer in Reno, Nev., said on Friday:

Today (2011-09-23) at 2:30 PST the monkeys successfully randomly recreated "A Lover's Complaint." This is the first … Read more

Group-buying sites' valuations take a dive, says researcher

Hot on the heels of Google's acquisition of German bargain site DailyDeal this week, a new report from private company research firm CB Insights reveals that the multitude of daily-deal sites will continue to contract via mergers and acquisitions but the valuations of the sites will decline very quickly.

According to the report, since their peak hit just two quarters ago in Q1 2011, the Price per Subscriber and Price per Voucher Sold multiples paid in private company M&A transactions have declined 36 percent and 40 percent respectively in Q3 2011.

The decline appears to be being … Read more

IT spending update: 2011 budgets intact

Despite the threat of another recessionary period, Wells Fargo Securities senior analyst Jason Maynard believes that IT budgets will hold up through 2011 and that the summer spending spottiness hasn't translated into meaningful expense cutting.

In today's e-mail newsletter, Maynard and team make the case for a positive call on IT spending despite the global macroeconomic fear permeating the market. This is based on first-hand qualitative feedback the team aggregated from CIOs and the 100 largest enterprise hardware and software vendors.

Obviously there is still a scenario where we have a repeat of the dramatic spending cutback of … Read more

How the Web is less pornographic than you think

It's easy to believe that we are surrounded by smut.

Whenever people talk of the Web, they seem to be sure that it's merely a repository of naughty content for little boys who sit staring into their screens for 16 hours a day.

This may all be true. It also may be, though, that the little boys' activity is somehow balanced out by the righteous behavior of society's remainder.

My laps were positively dancing when I read a lengthy and stimulating Forbes piece which attempted to disabuse the nihilists and naysayers of the notion that the Web … Read more

RealCalc works just like the real thing

RealCalc gives your Android mobile device all the mathematical prowess of a traditional, physical scientific calculator. When you first use the app, you'll notice that it looks just like the real thing. The button layout and functions feel familiar, and the act of punching out calculations just seems natural. The bottom half of the screen is dedicated to number keys and common arithmetic operations (multiplication, addition, and so on), while the top half of the screen is dedicated to more complex operations like logarithms, radicals, roots, and trigonometric values. And similar to the scientific calculators we all know and … Read more

VC funding in second quarter continues 2011 uptick

Private company research firm CB Insights today released a new report on the state of venture capital financing for the second quarter of 2011. With $7.6 billion invested in 768 deals in the second quarter, we are on track to see $29 billion to $30 billion invested through all of 2011.

California, Massachusetts, and New York combined to take nearly 75 percent of U.S. venture capital funding in the second quarter of this year, the highest concentration in five quarters. California remained on top with deals in the state up 27 percent and dollars up 19 percent. California'… Read more

A field guide to the cloud

A gargantuan new GigaOm Pro report titled "A field guide to the cloud: current trends and future opportunities" (subscription only) was released today as part of the Structure 2011 conference in San Francisco.

The report examines the cloud-computing landscape with a focus on five specific areas: infrastructure as a service (IaaS), platform as a service (PaaS), software as a service (SaaS), cloud storage, and private/internal clouds. And despite the relative newness of the cloud market, there is quite a bit going on.

According to the report, IaaS is driving the cloud-computing discussion but has yet to reach … Read more