Content meets commerce on members-only sites
Invitation-based, private sale sites like Gilt, Vente-privee, and Ideeli have become all the rage over the last two years as entrepreneurs and investors have looked for new ways to reach customers who have more disposable income than the recession-burdened masses.
On Thursday, Thrillist, a provider of daily e-mails highlighting cool things to do, see, and buy, announced it would acquire JackThreads, a guy-oriented shopping site that runs daily specials for invitation-only members. Financial terms of the deal were not disclosed. (Note: in this case, invitations are given to pretty much anyone who asks, and are used as more of a … Read more