Will.i.am riffs on BlackBerry, music distribution
It's easy to dismiss a celebrity product endorsement as an empty money grab, but not so when the celeb is Black Eyed Pea's front man Will.i.am and the product is his BlackBerry. When speaking about his phone there seems to be an honest affinity between the man and the brand, a relationship he plans to capitalize on as a means to communicate directly with his audience.
"I've been using them since the very beginning; I'm a BlackBerry fan-fan," Will.i.am said.
At one time this may have meant Will.i.am … Read more