Branding (and all branding is online branding these days) is changing at a rapid pace. Gone are the days of message control, and the only way to still manage your brand is to not manage it.
Here’s the latest and very bold example: The masterfood brand Skittles launched something quite radical yesterday that many marketers had thought about but didn’t have the guts to actually do - the "Interweb." Yesterday Skittles' home page was reduced to a Skittles logo over-layed above a Twitter search for the word Skittles. Today it overlays their Facebook page.
This is … Read more