Twitter is preparing to unleash more ads on its users, whether they follow particular brands or not.
The microblogging service announced the launch of "interest targeting" for its advertisers, which will allow them to put paid tweets before a much larger group of users than before. Previously, brands could only place promoted tweets in the streams of their followers and other users Twitter deemed "similar" to those followers.
Now, however, Twitter will provide advertisers with 350 "interest categories" whose top-tier sections include groupings such as home and garden, sports, investing, pets, politics and more. … Read more