While browsing the Internet on desktop computers, people may have seen a little blue icon floating near ads. This clickable icon, dubbed "AdChoice," is meant to give users information about targeted ads and the data collected by ads; it also gives users a Do Not Track option. Now, the group that brought AdChoice to desktop is developing the same icon for mobile.
The group behind the icon, Digital Advertising Alliance, or DAA, is a coalition of advertisers, publishers, and marketers that has been working to increase transparency on the Web and create controls for online advertising.
AdChoice for … Read more