We just can't resist it when people talk about us, write about us, or post our picture.
It's a validation which, in these socially networked times, we hope will spread far and wide.
True, like swans staring at their own reflection, we might lose our sense of place and propriety.
But I wonder if all of us, on seeing our picture on a police Facebook page, would not merely stare and admire, but actually click on that pesky "Like" button.
Yet this is what 18-year-old Luis Rodriguez is said to have done.