In theory, snowboarding in the dark sounds like a fool's activity, but Swedish energy-drink company Burn makes the idea cool in a wild video called "Black Snow."
In the short vid, we observe seasoned European snowboarders Stale Sandbech, Ulrik Badertscher, and Gigi Ruf riding a futuristic artificial-snow course filled with LED-infused rails and obstacles set against a pitch-black night. Before the action kicks off, a voice channels Jeff Bridges' Kevin Flynn character in "Tron" and emits a solemn sentence: "When you find your passion, it will light up the darkness ahead." That's followed by a healthy dose of futuristic techno music. … Read more