Yahoo has thrown in the towel in Europe for Content Match, an advertising partnership program that let people put Yahoo-selected ads on their Web sites.
"Yahoo Europe is closing Content Match as we do not wish to invest further resources in developing this product," Yahoo said in a statement Wednesday. "We have other products which, in the current climate, are attracting a growing proportion of advertiser spend and we would like to focus our efforts on these. These include Sponsored Search and Display, including Direct Response solutions."
Content Match competes directly with Google's AdSense program. … Read more