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tegra

Zune HD packs a big processing punch

Updated at 12:45 a.m. PDT

Microsoft's Zune HD will use one of the most powerful chips to go into a portable media player yet: Nvidia's multicore Tegra processor.

Tegra packs two processor cores based on intellectual property from U.K.-based chip designer ARM. One is the main processor--based on the ARM11 core--which runs the operating system. Tegra's defining feature, however, is an additional Nvidia GeForce graphics chip.

"Nvidia brings powerful graphics to the portable media player. This is a unique capability," said Jeff Orr, senior analyst for mobile content at ABI Research. … Read more

Nvidia loss reflects lingering chip defect issue

Updated at 6:40 p.m. PDT, adding Microsoft Windows 7 and Apple Snow Leopard discussion.

Nvidia on Thursday posted a smaller loss than the year-earlier period but the graphics chip supplier is still grappling with costs related to a chip defect first addressed by the company last July.

Shares of the Santa Clara, Calif.-based company were up in after-hours trading.

Nvidia reported a second-quarter loss of $105.3 million, or 19 cents a share, better than the year-earlier period when it posted a loss of $120.9 million, or 22 cents a share.

Revenue was $776.5 million, … Read more

Samsung working on a Zune HD-killer?

A portable media player with a 3.3-inch OLED touch screen and an Nvidia Tegra chipset? Sounds familiar.

Nope, we're not talking about the Zune HD. This is the Samsung M1, a PMP that officially popped up on the company's Korean site this past Friday, and that's existence has been confirmed by the requisite blurry photo.

We've yet to see any pricing on Samsung's latest touch-screen media maestro, or any indication that it will be heading to the U.S. (especially not with that DMB tuner it's sporting). What we do know is that … Read more

Would you rather have a super smartphone or a new Netbook?

Just last week, we got a peek at Nvidia's new line of HD-video-playing processors in downtown Manhattan. One, the Ion, is a GPU that pairs with an Atom processor to give Netbooks gaming and HD-video-playing muscle, coming soon in Netbooks from Lenovo and Samsung.

The other, Tegra, is an all-in-one chip: it has an HD video processor, but it also has an ARM processor, making it an all-in-one computer on a chip that will be put on phone company-branded Netbooks toward the end of the year, according to an Nvidia representative.

But that's not all, it seems: rumors … Read more

Microsoft confirms Nvidia 'Tegra' chip for Zune HD

Microsoft has confirmed that the Nvidia "Tegra" chip is inside the upcoming Zune HD, a big win for Nvidia.

This was reported earlier at Engadget and follows reports earlier this week.

"There's been a lot of chatter about us possibly putting the Nvidia Tegra chip in the Zune HD," Matt Akers, software development engineer in test at Microsoft, said in a June 19 podcast. "Well, we're going to go ahead and confirm that. Yes, the Zune HD does have the Tegra chip in it."

He added: "So much better battery life, … Read more

Report: Nvidia Tegra chip inside Zune HD

The rumors appear to be true: Microsoft's Zune HD media player will use Nvidia's Tegra, a processor that will play a pivotal role in the chip supplier's future.

PC Perspective reported Tuesday that the Zune chip had been confirmed by Nvidia "staff" at Computex, earlier this month.

Nvidia Chief Executive Jen-Hsun Huang said at the company's analyst day on Tuesday that the Tegra processor is expected to account for half of Nvidia's business in a few years. If this prediction comes true, Nvidia will bear little resemblance to the company it is today: … Read more

GPUs and the new 'digital divide'

I spent Tuesday at Nvidia headquarters, attending the company's annual Analyst Day.

I've been to most of Nvidia's analyst events over the last decade or so, since I covered Nvidia almost from its inception while working as the graphics analyst at Microprocessor Report. These meetings are always a good way to get an update on the company's business operations, and sometimes--like this time--one provides exceptionally good insight into larger industry trends.

Nvidia has had a rough couple of quarters in the market, which CEO Jen-Hsun Huang blamed in part on a bad strategic call in early 2008: to place orders for large quantities of new chips to be delivered later in the year. When the recession hit, these orders turned into about six months of inventory, much of which simply couldn't be sold at the usual markup.

In response, Nvidia CFO David White outlined measures the company plans to take to increase revenue, sell a more valuable mix of products, reduce the cost of goods sold, and cut back on Nvidia's operating expenses.

Three things stood out for me in this presentation:

Nvidia is planning an aggressive transition to state-of-the-art ASIC fabrication technology at TSMC, the company's manufacturing partner. Within "two to three quarters," White said, about two-thirds of the chips Nvidia sells will be made using 40-nanometer process technology. (The first of these chips were announced Tuesday.)

White also acknowledged something that I've long assumed to be true: Nvidia receives "preferential allocation" on advanced process technology at TSMC. It's logical that Nvidia should get the red-carpet treatment, having been TSMC's best customer for many years, but I don't recall hearing Nvidia or TSMC put this fact on the record before.

The third notable point from White's presentation: the gross margins for Nvidia's Tegra, an ARM-based application processor--which Nvidia's Mike Rayfield, general manager of the Tegra division, says has already garnered 42 design wins at 27 companies--are much higher than I'd have guessed--at "over 45 percent." That's quite excellent for an ARM-based SoC; it's a very competitive market.

More surprises The technical sessions at the event contained their own surprises.

For example, Nvidia effectively seized control of an old Intel marketing buzzword: "balanced."

For years, Intel used to talk about… Read more

Nvidia CEO says 'Tegra,' Apple future of computing

Updated at 4:30 p.m. PDT adding Tegra, Intel, and Ion discussions.

On Tuesday, Nvidia Chief Executive Jen-Hsun Huang said at the company's analyst day that the graphics processor will be an equal partner with Intel processors, citing Apple as an early trendsetter.

On other fronts, Huang said that the ARM-based Tegra processor is expected to account for half of Nvidia's business in a few years. He also repeated claims about Intel crimping the success of its Ion processor in Netbooks.

Huang said that "CPU-GPU co-processing" is the future of computing. (CPU stands for central … Read more

Nvidia Netbooks: Windows now, Android later

Nvidia has its own grand scheme for Netbooks, the tiny laptops that have gained wide acceptance running on software and hardware from Microsoft and Intel, respectively.

At the giant Computex conference starting Tuesday in Taiwan, Nvidia will be showing hardware running on its Tegra processor and Windows CE, the version of Windows used most prominently to date in business-use handheld computers. And, down the road, Nvidia has high hopes for devices based on Google's Android.

Tegra is a system-on-a-chip that integrates a processor based on a design from U.K.-based ARM and Nvidia's GeForce graphics silicon, among other functions. The goal is to bring robust PC-like graphics to small devices such as Netbooks and handheld devices--the latter also referred to as mobile Internet devices.

In a break from Computex tradition, Nvidia will have phone companies in tow. "We're bringing the carriers in. I've got 100 people showing up from carriers at Computex," Michael Rayfield, general manager of Nvidia's mobile business unit, said in a phone interview Friday.

Tegra will be shown at the trade show in devices that manufacturers "are about ready to release into production," Rayfield said.

"The Internet is all about (Adobe) flash and HD (high-definition) now so we've built a platform that can do that," he said. "There are two operating systems we support. Microsoft Windows CE and, as it becomes more interesting for large screens, (Google) Android," Rayfield said.

"We do Android for smartphones and we're working to do hardware acceleration on Android as it goes to larger displays," Rayfield said. In February at the Mobile World Congress in Barcelona, Nvidia announced that it is working with Google and the Open Handset Alliance to get its Tegra processor into phones based on Google's Android operating system.

Android will likely appear commercially in larger devices, such as Netbooks, by the middle of next year, Rayfield said. "Android, as it stands now, does not do hardware acceleration," he said, referring to graphics-based acceleration of video and other multimedia applications. "We've already got 720p acceleration on Android internally," he said. 720p is a lower-resolution standard for high-definition video.

Rayfield continued. "Android has got a roar ahead of it but I think it's three of four quarters from a large-screen device. And the market wants something interesting before that." … Read more

Nvidia looks to Windows 7, 'Tegra' for growth

Nvidia is looking to its Tegra chip for growth and Windows 7 for new opportunities.

Speaking during the company's earnings conference call Thursday, Nvidia Chief Executive Jen-Hsun Huang said one the company's biggest opportunities is graphics-specific applications on Windows 7. (Nvidia earnings summary here.)

Huang waxed enthusiastic about a technology he called "DirectX Compute"--which taps into the hundreds of processors inside many of today's graphics processors. "Finally it's possible to do video editing...that's not excruciating," he said. "This is going to be one of the major usage models … Read more