Apple gets a fair amount of criticism for its supposed elitism, but Apple products reveal the opposite: they're made for normal people who generally don't obsess about technology. For all the beauty of its designs, the real reason Apple succeeds is simplicity. Apple takes complex technologies and makes them easy to use.
Normal people can use Apple technologies without ever opening a manual.
What's amazing is that Apple manages to do this from the heart of Silicon Valley, a place that lives and breathes technology and, hence, conveniently forgets that approximately no other human beings on the … Read more