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Google.org's technology project to help save lives in the event of natural disasters or public health threats is set to launch Thursday.

The project, called Innovative Support to Emergencies, Diseases and Disaster (InSTEDD), is a nonprofit organization that ambitiously aims to help communities around the world use Web and communications technology to identify and warn others of outbreaks like Avian flu or disasters like Hurricane Katrina. That technology, which will include social software Twitter and Facebook, will be used to coordinate rescue responses and help save lives, according to Eric Rasmussen, president and CEO of InSTEDD.

"We'… Read more

In its latest ad-serving deal, Microsoft has landed Edgar Online, the Web site best known for providing businesses and investors with access to Securities and Exchange Commission documents.

Under the agreement announced on Wednesday, Microsoft will be the exclusive third-party provider of display, contextual, and video advertising for Edgar Online. Also, as part of the deal, Edgar Online will provide content, including SEC filings, to Microsoft's MSN Money site.

Microsoft is expected to begin serving ads in March, while Edgar Online content will come onto MSN Money later this year.

Aiming to better compete with rival Google, Microsoft has … Read more

I'm a sucker for good show booths. Yesterday I got to sneak a peek at Google's Macworld booth while folks were still setting up, and wasn't sure what to expect in the way of new stuff. Today (to my surprise) the Mountain View-based company had one of the most jam-packed booths despite the lack of any new service offerings. What was the big-ticket item, though? The swag, and to be more specific--the Google swag scavenger hunt.

Google was offering four tiers of swag for expo-goers: Cub Scout-style merit badges, a rubbery grip pad for any portable device, some colored tube socks (not the cool YouTube ones from D5), and a pair of black flip flops with the Google logo on the top.

The setup rallied four stations showcasing Google's various product offerings, including Google Earth and Maps, the recently updated iPhone mobile service, and applications for OS X like Google Desktop, Picasa, and Sketchup, which had been showcased at last year's expo. At each station event-goers had to talk to a Google rep about the service in question to get the hallowed red Google stamp of approval. For each stamp you got on your card, you'd get to graduate to a higher level of swag, or get multiples of the lower tiered items.

Here are some shots from the booth. Let's start with some of the stations:

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Since I started synchronizing my e-mail inboxes a few months ago, I rarely even open my Outlook mail client. I much prefer seeing the messages sent to my ISP's POP account and those sent to my Gmail account together in my Gmail inbox. But I still have to open Outlook to view my calendar, which I've been using for years, even though I now put many of my nonwork appointments in Google Calendar, which I can access from my iPhone or any Internet-connected PC.

I thought I found a free program that would let me synchronize the two … Read more

At a company known for pampering staffers on a par with the court of Louis XIV, one courtier employee stands apart from the throngs. Thunder Parley's made a name for himself (his name is, of course, pretty cool to begin with) as resident food critic and connoisseur of The Google's famous culinary innovations. He influences tastes and chefs through his posts to a company intranet and lately, his role on the hiring committee for new chefs. We see a second career as a noted food critic in his future.

Like many of our generation's finest computer engineers, … Read more

Here's a quick way to make sure you never need to open your Google Calendar in a tab again: Open it in your Firefox sidebar instead. Discovered at Firefox Facts, it adapts some code from iGoogle and streamlines it down to just the calendar. This is a great hack if you can't or won't use the Google Desktop Sidebar.

Log in to your Google account first, and then load up this Google Calendar link in a regular tab.

… Read more

(This post has been updated to reflect Google's announcement on Monday.)

On Christmas Day thousands of people opened up boxes with something cool and functional inside and wasted no time logging onto Google.com through their brand new iPhones.

As a result of those gifts, the number of global queries to Google's search site from iPhones surpassed the number of queries from people using market-leading Symbian-based phones for the first time. Google calls it the "Christmas cross-over."

That is huge given the fact that the number of iPhone units shipped is tiny compared to the number … Read more