At the D5 conference, YouTube founders (and now Google employees) Chad Hurley and Steve Chen were just interviewed by Walt Mossberg. In a wide-ranging interview, Hurley and Chen discussed today's EMI deal, copyright issues, and advertising. Some highlights:
The EMI deal Regarding the deal with EMI, Hurley said it will open up opportunities for YouTube users, although in a somewhat backward fashion: "It's about creating new marketing opportunities," he said. Music rights holders will be able to "identify when their music is being used, and earn revenues against that." Presumably the revenues will be from advertising, since this will "give users a free and legal way to use" this media.
In practice, it will work with YouTube's audio swap tool, which Hurley said is being expanded and improved.
Walt tried to nail the founders on their apparent laissez-faire attitude regarding copyrighted material. Hurley said, "In early 2006, we were the first to release content management tools, a way for people to identify their content with metadata." Also, he says, "We've done a good job of educating people on copyright law."
Walt: "Wait. Wait. Wait."
Hurley relents a bit: "We see this as a search algorithm [issue]. We're running trial with audio and visual fingerprinting." In the Fall, he said, "everyone will have access to these advanced tools." … Read more