Instead of just pulling down pirated clips, copyright owners are choosing to use YouTube's copyright filters to generate advertising revenue, Google said Wednesday.
Late last year, Google introduced a copyright identification system called Video ID, which tracks unauthorized videos. It enables a copyright owner to either block the clip, leave it up, or enable YouTube to sell ads against the material.
Google said on its blog Wednesday that copyright owners were choosing to turn a buck from unauthorized clips 90 percent of the time.
"It's clear to our (more than 300) Video ID partners that our technology … Read more