There are many online calculators for assessing how your lifestyle pollutes the planet; environmental nonprofits sponsor most of them, such as the Earth Day Network's Ecological Footprint Quiz. But learning about the downstream effects of your driving, computing, and shopping can give you guilt to last. Once you feel like the sky is falling, what are you supposed to do about it?
Entrepreneurs bent on spreading sustainability have created Web sites to capitalize on either your guilt, survival instinct, or nobility--whatever the personal motivation may be--by letting you examine the ecological impact of your way of life. Then, you … Read more