I've been extremely tough on YouTube lately. About one month ago, I called for its head if Google doesn't turn things around quickly and I've also said that it's the garbage bin of the Internet. And while I still believe the second point, I'm starting to think Google is doing just what I said it should -- start working with major players and turn things around.
After it announced that YouTube would be working with Seth Macfarlane and feature his own channel, two big announcements from the YouTube camp have me changing my tune and thinking that Google may be on to something big here.
First, YouTube is coming to TiVo Series3 and HD boxes. At first glance, this deal may seem like a big deal, but in reality it's nothing more than a way for YouTube to expand its horizons and hopefully make it such a valuable attribute of set-top boxes (it's already on the Apple TV) that companies will be willing to enter sweetheart deals to have it included in their own boxes. In other words, it could have some long-term effects, but right now, it's not going to have any impact on the service's losses.
But in a far more important announcement that will have an impact on the entire service and probably have lasting effects, Google also announced that it has struck a deal with Lionsgate that will see the independent film studio enjoy a revenue-share agreement with YouTube and get a branded video channel to broadcast movie clips.… Read more