LOS ANGELES--Video may be the next content revolution on the Internet after text and photos, but it's still unclear how to sell it best to advertisers and Web surfers. And that's even for a Google executive.
"The challenge in the future of video is how to find video...and maintaining that sense of discovery," said Jordan Hoffner, head of content partnerships at YouTube, which is owned by Google. "Sharing and tagging video is a start."
Hoffner was speaking on a panel here Tuesday at the Economics of Social Media 2008 conference, along with executives … Read more