click

German official says 'nein' to Google-DoubleClick deal

The data protection commissioner of the German federal state of Schleswig-Holstein has come out against Google's proposed $3.1 billion acquisition of DoubleClick.

Such a merger would "lead to a massive violation of data privacy rights" for consumers in the European Union if the databases of the two companies were combined, says Thilo Weichert, data protection commissioner for Germany's northernmost state.

In a letter to the European Commissioner for Competition, Weichert writes that search engines in general already violate consumer rights to "informational self-determination" by retaining data for so long, among other things.

A … Read more

Only2Clicks does eye-friendly start pages

Only2Clicks is one of the few Web services I've seen lately whose name tells exactly what it does. The concept is pretty straightforward--set up your favorite Web sites, and the service will load them up in a grid, with photo thumbnails for each. You can add and remove any number of sites, and the thumbnails will be refreshed each time you reload the page. You can also re-organize the links with simple drag and drop. The idea is to set Only2Clicks as your start page, so you'll be able to quickly eyeball each site before figuring out where … Read more

Asterpix does hypervideo tagging and annotation

Up until this afternoon I had never heard of the expression "hypervideo," although I was quite familiar with the concept having used it in video services like Viddler, and enhanced podcasts in Windows Media Player. The idea is simple--take hyperlinks and textual information, and add it to various times or positions on a video. The result is that your viewers can have added contextual information about whatever they're watching, at the moment it happens.

The hard part is the execution, and making things user-friendly. A service called Asterpix has taken a stab at it with a hypervideo … Read more

Google deems cost-per-action as the 'Holy Grail'

SAN JOSE, Calif.--On the morning of day three here at Search Engine Strategies ("SES") San Jose, Marissa Mayer, Google's vice president of search product and user experience, gave her keynote presentation. She said a lot of interesting things, but of particular note to me was that she deemed cost-per-action (CPA) "the Holy Grail."

According to Marissa, Google is making moves towards cost-per-action as a more ideal auction-based pricing model, but she also pointed out that it's a long way away.

Cost-per-action may be a new term for some readers, so I'll review … Read more

Microsoft's anti-Google lobbyists, revealed

If it wasn't official before, we have it in writing now: Microsoft is directing at least a small fraction of its massive (by tech industry standards) lobbying shop toward Google's proposed purchase of DoubleClick.

According to a recent public disclosure filing with the U.S. Senate, Redmond has retained veteran lobbyists Thomas Boggs and Kathleen Ireland (no, not that Kathy Ireland), along with Antitrust Modernization Commission vice chairman and former Clinton White House attorney Jonathan Yarowsky. All of them work for the prominent law firm Patton Boggs.

Their charge, according to the paperwork? "Competitive issues surrounding Google-DoubleClick … Read more

Study: Botnets boosting click fraud rates on ads

The overall industry average click fraud rate--which represents the number of clicks on online pay-per-click ads that are not legitimate--has jumped, according to a new report from search engine marketing firm Click Forensics.

The overall click fraud rate was 15.8 percent for the second quarter, up from 14.1 percent from a year ago and 14.8 percent from the previous quarter, Click Forensics said. The rate for pay-per-click ads appearing on search engine content networks, such as Google AdSense and the Yahoo Publisher Network, was 25.6 percent, up from 21.9 percent for the previous quarter.

The … Read more

Another Google vs. Microsoft near-row in D.C.

WASHINGTON--It was supposed to be a tame gathering of economists evaluating the marketplace implications of Google's planned $3.1 billion purchase of ad tech firm DoubleClick, but a think tank event here on Wednesday briefly threatened to devolve into yet another Google vs. Microsoft row.

It began calmly enough, with a buffet lunch and presentations from Harvard University's Thomas Eisenmann, Stanford University's Robert Hall, the University of Pennsylvania's Lorin Hitt and David Evans of the private analyst firm LECG. Invited by the American Enterprise Institute and Brookings Institution to speak, they each described--at times in dense … Read more

Partial feeds in RSS

Until CNET gets ad-based RSS feeds, we're going back to partial feeds for RSS readers. Meaning, if you read this blog in an RSS reader like NetNewsWire, you'll need to click through to the full article if you find the first paragraph or two even mildly interesting. And given that I don't know how to make a point in fewer than 100 pages, this means you will likely need to click through on each post.

I apologize for this, but it's one of those New Economy trade-offs: CNET gets paid based on ad impressions. RSS (as currently implemented by CNET) cuts out those impressions. Ergo, the click-through is important for making sure CNET stays in business.… Read more

LeapFrog's new junior computer preps tots for career in blogging

LeapFrog's new ClickStart My First Computer may not run Windows, Linux or the Mac OS, but it's designed to introduce kids aged 3-6 to the whole concept of computing without messing with daddy or mommy's expensive PC. The $60 system features a "child-friendly" wireless keyboard with nice big buttons, a console and a mouse that converts for right- or left-handed play. The console comes with a few built in games and activities, and you can buy additional software cartridges ($19.99) that plug into the top of the console.

Not surprisingly, there's a friendly … Read more