Last year (almost to the day), I wrote a post that detailed how JBoss went from $0 to a $350 million acquisition by Red Hat and scored a range of paying customers along the way. The research for that post was actually done in preparation for an OSCON presentation I was to deliver, which is the same impetus for this post.
One year later, my analysis of JBoss has proved to be remarkably accurate (at least for Alfresco). However, I was a little off on my timing (see the slide at right), and I didn't give enough credit to the power of open source to drive sales.
One year later, I'd add the following observations to my original analysis:
You don't need much in the way of field sales for the first three years, and maybe four, but you must balance this lack of quantity with exceptional quality. Basically, you want your field sales person (and it probably should just be one person per major geographic) to cover the big strategic accounts. It's not that inside sales can't do these but rather that you want them going for volume and the field sales person developing depth within a few strategic accounts.… Read more