See that image above? That's a plain old giant banner ad grabbed from my Facebook page. It appeared after I logged out. Facebook actually calls them "Logged Out" ads. It rolled them out in February when it was trying to show Madison Avenue it was serious about brand advertising in advance of its IPO.
A social ad? Sort of, I guess. It wants me to "like" it to get an insurance quote. But make no mistake: While Facebook can come up with whatever terminology it wants, this is the sort of ad that Mark Zuckerberg … Read more