Report: Twitter buys social TV analytics company BlueFin Labs
Twitter has reportedly acquired BlueFin Labs, which generates social TV analytics, in a deal which is said to be the social-networking giant's biggest-ever.
According to Business Insider, Twitter has closed a deal to buy BlueFin, a company that specializes in helping media companies understand how people use social media in conjunction with their TV watching.
As Business Insider wrote, "Twitter's move into social TV makes a lot of sense. It hired a Head of TV last fall and there's a strong correlation between people watching shows and tweeting about them. Just look at last night's … Read more