Here's one that's good for back-to-school season. The Web has made it possible for media niches that normally would get squeezed out of newspaper margins or TV time slots to find a way to be heard, and high school sports are no exception. We've already seen Takkle (earlier coverage here) fall into this sector, and now media giant Hearst-Argyle Television has launched a competitor--High School Playbook, which aims to go for a cross-platform strategy of TV, Internet, and mobile content. Sponsored by Canon, the site has launched in beta for a select number of sports-obsessed metro … Read more
Recent Walt Disney acquisition Club Penguin isn't the only Antarctic waterfowl in the news on the youth social-networking front this week.
Venerable publishing house Penguin Group has just made a tech-savvy move through a partnership with teen-oriented community site Piczo, in which young Piczo users are encouraged to design covers for a selection of classic books and submit them to a competition pool.
Teens who are most active online and influential with peers are also the kids most concerned about the environment, according to a study published Monday by research firm JupiterResearch. So-called green teens are slightly more engaged in a number of activities than the average 13-year-old to 17-year-old, according to the report. (Of the teens surveyed, 38 percent said they were worried about the environment, and 15 percent said they were highly concerned about it.)
Green teens are more apt to listen to music, post a personal page online, respond to an online poll or converse in a chat room, according … Read more
Old-school book publishers are still trying to figure out how best to reach audiences on the Web and build online communities for their authors. That was the takeaway of a talk this week at Mashup 2007, a conference held in San Francisco that focused on teens and tech.
Diane Naughton, vice president of marketing at HarperCollins Children's Books, said that the challenge has shifted from the publishing industry holding the Internet at arm's length to worries about how to prove value from online marketing efforts.
One way HarperCollins plans to tackle this challenge is to team up with … Read more
SAN FRANCISCO--Last month, Danah Boyd, a well-known researcher of teen culture online, argued that class divisions in the United States could be split between MySpace.com and Facebook.
In essence, Boyd wrote, MySpace is home to a large population of "burnouts," punks or alternative-scene teenagers whose parents likely didn't go beyond a high school education. Facebook, in contrast, is a bustling hub for jocks, school nerds and prom queens planning for their university years. You get the division.
But what happens to the teens who don't have constant access to technology, unlike those spending hours a … Read more
Twenty teams from high schools across the United States are showing off their inventions this week during the Lemelson-MIT InvenTeams Odyssey at the Massachusetts Institute of Technology campus in Cambridge. Last fall, each team received a grant of up to $10,000 from the Lemelson-MIT Program to create a solution to a problem they chose.
The three-day event enables students to show off their inventions, which run the gamut from health, safety and environment-oriented gadgets to consumer products and assistance-offering devices.
Click above for more photos of the young 'uns and the products of their intellect.
It's a good thing teenagers are attracted to ironic fashion statements like a moth to light. MusicMarker, purveyor of the too-adorable Tamagotchi-like MusicMarker song-identifying keychain fob, will soon be selling their product at America's one-stop solution for disenchanted suburban youth--Hot Topic.
The MusicMarker helps people identify songs they hear by recording a short audio clip into its memory and then uploading that data to the MusicMarker Web site when it gets plugged into a computer USB port. The data then gets analyzed and (ideally) reveals the song information and where to buy it. A number of people … Read more
Parents of teens already dread getting their monthly cell phone bill, and it could get even worse. The reason comes from an unlikely source: soda pop.
In the coming weeks, Coca-Cola will bring "Sprite Yard" to the U.S. market, a social-networking site that targets cell-phone-toting teens (is that redundant?), with such features as personal profiles, photo sharing and online chat, according to the New York Times.
Jonathan Sackett, the head digital officer at Arnold Worldwide, makes this observation in the report: "Coke could see trouble if teenagers run up high data charges on their phones using … Read more
Just like Yankees jerseys, this is the sort of thing you should keep out of Boston. It's called the SLD, or Suspicious Looking Device, and it's manufactured by Junkfunnel Labs. It has all kinds of fun features, like a character display, buzzer, plenty of LEDs, and touch and distance sensors. Table of Malcontents explains that it's actually Ghostbusters-inspired. (Side note: Why has no one made a video mashup of Ghostbusters and the Great Mooninite Bomb Scare of 2007?)
According to the Junkfunnel Labs product page, "the only function of the Suspicious Looking device is to appear … Read more