Digg seems to have outgrown Google as its ad provider, as today marks the start of a new three-year deal with Microsoft to serve up ads on the popular social news service. Microsoft is replacing Google for serving up many of the ads you see on Digg's pages. The rest are provided by Federated Media, which also works with Digg to create special branded pages like the newly-updated Arc visualization in Digg labs.
National Football League rules for the upcoming season require press photographers to wear red vests that sport Canon and Reebok logos, and some shooters are objecting.
A Wall Street Journal story mentioned the new rule, and the National Press Photographers Association objected on Wednesday.
"It totally goes against our Code of Ethics to force photographers to advertise as if they were some sort of Nascar vehicle," John Long, chairman of NPPA's Ethics and Standards Committee, said in an article on the organization's Web site. The article also quoted Pete Cross, photography managing editor for The Palm … Read more
Facebook has hired Chamath Palihapitiya, a former AOL marketing executive to the post of Vice President of Product Marketing and Operations, the Wall Street Journal reported Monday. The 30-year-old Palihapitiya, who has been an investor at the Mayfield Fund venture capital firm since December 2005, will gradually make the transition out of his current job over the next two weeks before moving to his new role at Facebook.
Facebook, which still lags behind social networking leader MySpace in user numbers, has become a hotter Web property than ever since opening its service up to developers with its Facebook Platform initiative. … Read more
"You won't see this on TV," Barry Soicher, CEO of AdPerk told me as he fired up his demo. AdPerk is a company that helps magazine publishers make more money, by putting its advertisers' videos in front of readers and potential subscribers. Readers also get paid (after a fashion) to watch the vids.
From the user's perspective, it works like this: on the magazine's Web site, you're given a pitch to "Watch and be Rewarded." You're presented with a collection of videos, and can select which ones you want to watch. … Read more
Despite the ubiquity of e-mail in all of our lives, most of us probably know someone who still doesn't use it. (Hi, Grandma!) And when was the last time any of us wrote and sent a letter via snail mail? A new service called eSnailer promises to bridge that gap by sending your virtual messages to actual mailboxes for free, but the whole process may cost you much more time and aggravation than the price of a first-class stamp.
If eSnailer seems too good to be true, you're right. It is supported by advertising, and in order to … Read more
It's true that Michael Moore uses specific examples to paint a broader picture, and it's true that he only includes evidence that supports his thesis, but these were the exact instructions given to me by my high school English teacher when I was taught how to write an essay. Turner, being the good corporate blogger goes on to explain how Google advertising can help these poor little health insurance companies "get the facts" out and better manage their reputations against the publics perception that these companies value profits over patients.
Sony Computer Entertainment America has joined forces with ratings mogul Nielsen to develop a measurement system for the nascent in-game advertising industry, according to a joint release from the two companies on Monday.
Sony will now share its game network data from the PlayStation 3 console as well as the PlayStation Network (which encompasses its new virtual world, PlayStation Home). Nielsen will then combine this with its game usage data, which currently encompasses the activities of more than 12,000 U.S. households. Then, beginning this fall, Nielsen will begin tracking audience statistics and user activity through its GamePlay Metrics system, … Read more
In one of those oops moments that has already generated significant backlash and could end up in a guide on "marketing don'ts," a Google blogger has pissed on Michael Moore's new movie Sicko and has offered to help the poor, unfairly criticized health care industry to fight back. How? By selling them Google ads.
"The film is generating significant buzz and is sure to spur a lively conversation about health coverage, care, and quality in America. While legislators, litigators, and patient groups are growing excited, others among us are growing anxious," writes Lauren Turner, … Read more
Twenty-twenty-twenty-four hours to go, I want my freaking iPhone. The line of people waiting for the iPhone at New York's Fifth Avenue store was, at last count, still fewer than 40 people long with 24 hours to go, and the sky was looking like a downpour might start any second. But that didn't stop camera crews (including comedian Mo Rocca, now a Daily Show-style reporter for AOL News), journalists, and photographers from clogging the sidewalk to get the scoop on the spectacle.
Plenty of them wanted to talk to first-in-liner Greg Packer, despite the fact that he's … Read more
Expensive sports rights are a major cost for the United States television industry. Sports also brings huge ad revenue and a male audience that is much prized by advertisers because it's so elusive.
Now the NBA has signed new TV deals that run nearly a decade. This time the buyers get significant rights to Internet distribution of games, highlights and related content. Clearly, this is just another step toward the Internet becoming a full-fledged alternative to typical TV distribution. An ESPN executive said its Web site had a million unique visitors daily during the NBA playoffs earlier this year.… Read more